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Abstract

Ads you can study and swipe from the legend of Advertising

Here's your chance to get your hands on the only collection of Claude
Hopkins ads ever assembled

Michael Senoff Advertising Student

" You can read about the famous advertising man, Claude C. Hopkins, in
two of his books for under $15. You can hear others teach and talk
about Claude Hopkins at high priced marketing seminars costing $5,000
upwards to $25,000... but you can't experience and gain the intimate
understanding of this advertising genius until you study his actual
ads."

Here's your chance to study the advertising genius of the
century...I absolutely guarantee you will love this package.

Dear Advertising fanatic:

If you're anything like me you love to get your hands on anything
that will help you gain an edge in your advertising and marketing
efforts.

My name's Michael Senoff. My business is buying and reselling
high-end marketing and business-building seminars for pennies on the
dollar.

My customers include people from all walks of life who want to learn
how to make more money by improving their advertising, copywriting,
marketing and selling skills.

Many of my customers include famous marketing gurus you read about
on the internet. They come to me because I'm the only person on the
planet that has a vast storehouse of old marketing seminars and
books. I'm the only place they can get this stuff.

You see I've been a student of marketing and advertising for years
and years. I have listened to these seminars over and over again.
The thing that intrigues me the most are the legendary stories about
Claude Hopkins.... and my customers rave about his work and how it's
revolutionized their sales and profits.

there is one name can get them rare or used marketing seminars
cheaper than they can get themselves. I know what sells --I know
what's good.

Over and over again I have heard the legendary and wonderful stories
about Claude Hopkins retold by the speakers in many of the seminars
I resell ... and by my customers who rave about his work and how it
revolutionized their own sales results and cash flow.

I have read both his books, Scientific Advertising and My Life in
Advertising, which I urge you to get.

But those books were not enough for me.

No, I had to have more.

I wanted to see Claude Hopkins' work. I wanted to study and use his
headlines for my benefit. I wanted to copy his ads out in my own
handwriting. I wanted to use his famous guarantee in my marketing
promotions. I wanted to suck out every last marketing principle I
could learn from this man who started the whole field of scientific
advertising!

I wanted him to be my personal mentor, but I needed his original ads
to do this.

So I did something about it.

Five truckloads later I had my Hopkins collection

First, I tracked down the dates of when and where Claude Hopkins
worked.

With the help of an archival historian, I then researched and
located, preserved and purchased the world's largest collection of
original Claude Hopkins ads.

With the amount of time, money and effort I put into this search, it
will be impossible for anyone to duplicate this rare collection.

Thats how I am able to bring you this priceless offer of original
Claude Hopkins advertisements word-for-word and picture-for-picture,
just as they were published, so that you, too, can learn from them
how to increase your sales and marketing effectiveness.

After collecting the ads from all sorts of sources, I then hired
Bill Bodri, a marketing specialist out of New York, to craft
specific lessons and match them to the ads.

These lessons will lead you through Claude Hopkins' work while
updating you on the most modern teachings of Jay Abraham, David
Ogilvy, Dan Kennedy, Gary Halbert, Ted Nicholas, Joe Sugarman, Jeff
Paul, Bill Myers, Yanik Silver, Roy Williams, Brian Tracy, Denny
Hatch, Michael Masterson, Bill Bonner, Joe Vitale and other
marketing gurus who would charge you thousands of dollars for their
seminars.

Having listened to just about every seminar I sell, I can honestly
say you would be hard pressed to find a better synopsis of
ready-to-use marketing, advertising, copywriting and persuasion
lessons, illustrated with Claude Hopkins' own writings and ads, than
what Bill has put together here. Instead of paying for $5,000 or
$10,000 or $25,000 seminars, in one stop you can learn all the major
marketing principles and "To Do" steps from those expensive courses
just by getting this rare collection of ads and lessons. I've even
included a sample lesson below.

We believe this collection is the most efficient way for you to
learn Claude Hopkins principles as well as how to use them in your
own marketing and advertising promotions.

You will have an entire collection of Claude Hopkins ads and a
course on how to incorporate these principles -- that have made
people MILLIONS -- into your own marketing campaigns!

Together we have created something for you that will help you make
more money! Gobs more money!!

Imagine, minutes from now you can increase your business earning
capacity

You now have before you over sixty of the Claude Hopkins original
ads that I have compiled based on Claude Hopkins classic books, My
Life in Advertising and Scientific Advertising. You'll have many of
the actual ads Claude Hopkins wrote (that he described in his books)
for companies like:
* Dr. Shoop's Restorative
* Schlitz Beer
* Liquozone
* Van Camps Pork and Beans
* Overland, Reo, Studebaker, Mitchell, and Hudson Automobiles
* Goodyear Tires
* Palmolive Soap
* Quaker Oats
* Pepsodent Toothpaste
* Lord and Thomas

As an example, Claude Hopkins' involvement in advertising Schlitz
beer is probably one of the most often told marketing stories. It is
the story of "preemptive marketing" that Jay Abraham likes to
stress.

Here is just one lesson from the course I'll illustrate with only
one of the seven Schlitz ads Hopkins wrote, that I have collected
and have waiting for you:

Preemptive marketing occurs when you take some behind-the-scenes
feature or benefit of your product or business -- something that
your industry universally uses or does as a standard practice -- and
make it a central feature of your advertising campaign and marketing
message.

A preemptive marketing campaign contains information that's common
knowledge to everyone in the industry, but if you educate your
customers by tellind them that you do such-and-such before anyone
else spills the beans, the public will focus on you rather than on
your competitors.

They'll perceive you as a leader in the industry.

Use only the "Hopkins Schlitz Beer tactic" and you'll leave your
competitors eating your dust and gasping for air

The Schlitz beer story is famous for illustrating this.

When Claude Hopkins was called in to help Schlitz beer increase its
market-share, each beer manufacturer was claiming that customers
should drink their beer because it was "pure beer." The problem was,
nobody knew what exactly "pure beer" was. Sure they knew what "pure"
meant, but what exactly was "pure beer"?

Hopkins visited the Schlitz manufacturing plant where he was shown
the beer making process. The Schlitz process was not unique -- all
the other beer manufacturers made beer in the same way. But, Claude
Hopkins, like anyone who'd never seen the process, was amazed at
seeing these details for the first time.

The water for the Schlitz plant came from 4,000-foot deep artesian
wells, which guaranteed its purity. Special wood pulp filters took
out all the impurities of the brewed liquid. Special rooms were
filled with filtered air so that the beer could be cooled without
impurities. Pumps and pipes were cleaned twice daily to avoid
contamination. The glass beer bottles were even steam cleaned four
times before being used!

Hopkins was fascinated by both the complexity and quality standards
of the whole process. He asked the Schlitz executives why they
didn't tell people about all these things they did to make their
beer so pure. The Schlitz executives replied that they didn't think
it was important because every beer manufacturer made beer the same
way.

Hopkins countered, "Yes, but the others have never told this story,"
and went on to create an advertising campaign that explained every
step Schlitz took to make their beer so pure. We've included several
Schlitz ads so that you can see how he started to include these
facts in its advertising. You might want to pay particular attention
to the ad, "Perfection of 50 years."

Every beer manufacturer essentially made beer the same way, but
Schlitz was the first to explain the process of creating a pure brew
and, by doing so, claimed a "preemptive marketing advantage" over
its competitors.

After Schlitz said it, not a single competitor dared tout the same
processes because no one wanted to look like a Schlitz copycat.
Schlitz did pretty much what every other beer manufacturer did but
it was the first to tell the full story, and that preemptive
advertising won it new customers.

Because it educated its market in this way, Schlitz beer gradually
rose from fifth place to a tie for first place in market-share, and
it was all because Hopkins took the role of educating the consumer.
In My Life in Advertising, he wrote:

This is a situation which occurs in most advertising problems. The
product is not unique. It embodies no great advantages. Perhaps
countless people can make similar products. But tell the pains you
take to excel. Tell factors and features which others deem too
commonplace to claim. Your product will come to typify those
excellencies. If others claim them afterward, it will only serve to
advertise you. There are few advertised products which cannot be
imitated. Few who dominate a field have any exclusive advantage.
They were simply the first to tell certain convincing facts.

The question you must ask yourself is whether there are any features
of your business, products or services that you can advertise in a
preemptive fashion. If you're the first to claim something before
everyone else, you'll most likely gain the preemptive advantage
because your competitors might be hesitant to claim, "We do that,
too!"

The lesson to learn from Hopkins' approach is to educate your
customer. Tell them all the pains you take to make your product
supreme. Tell them how many vendors you source from, what you do to
maintain quality control, how you searched for years to find the
right processes and materials and how you constantly train and
retrain your staff to service their needs.

Tell them everything you do -- all the pains you take on their
behalf -- in order to offer them a superior product or service.

This is what wins converts!

Customers want to know what you're doing for them. They want to know
you are looking out for them and that you are on their side. The
more you tell them about the efforts you undertake on their behalf,
the more they'll trust you and believe in the quality of your
product.

That's what increases sales, so consider preemptive and educational
advertising in your campaigns.

As you can see, each of the ads in this collection is a masterpiece
and lesson in advertising on its own.

On most, you can zoom in and read every word or you can can blow
them up as large as you want. We're even including a transcript of
every single ad so that you can read or cut, clip and paste sections
from each and every page.

With this trio of tools, you'll be able to go back in time to see
the most effective designs and layouts Hopkins used and read each
print ad just as if you had lived in the early 1900s.

Claude Hopkins wrote,

"The uninformed would be staggered to know the amount of work
involved in a single ad. Weeks of work sometimes. The ad seems so
simple, and it must be simple to appeal to simple people. But behind
that ad lie reams of data, volumes of information and months of
research. This is no lazy man's field."

All the modern giants of advertising still swear by Claude Hopkins'
work. David Ogilvy even claimed it changed his life. Others, such as
Jay Abraham, have made their fortunes by studying Claude Hopkins,
reading his books over and over again and applying his principles
wherever possible.

Yet none of these individuals ever saw the original Hopkins ads!

Copy, steal, and model from Hopkins' best winning ads swipe file

You now have the opportunity of gaining an unfair advantage in your
marketing abilities because these marketing gurus never had the
chance to read and study the actual ads Hopkins wrote.

Want to know my biggest secret about marketing? From studying all
these gurus and the information they give out, I can tell you that
every marketing promotion, advertisement, and business concept in
the market today has in some way been done before, and Claude
Hopkins originated many of them. That's why the gurus turn to him
again and again and continually sing his praises.

You have got to be crazy to create a "from scratch" marketing
promotion, campaign, advertisement, mailing or web site without
referencing Claude Hopkins' work.

Save months of your life and explode your profits by borrowing the
techniques and sales lines Hopkins used by looking directly at his
original work that he tested over and over again. Instead of just
reading about it, you will see it for yourself when you grab this
course. You can change the words of almost any ad and start using
them for your own business, service or product.

Claude Hopkins' work is amazing in both its simplicity and its
direct approach. Theres no doubt that you can learn from just his
style of writing alone. You'll marvel at the simplicity of it.
You'll see the short sentences he used and understand the appeals he
structured. You'll recognize that these ads can be run just as
effectively today because human nature hasn't changed.

You'll see how to immediately apply his lessons to any website or
sales letter.

Remember, everyone talks about testing, and this is the Father of
scientific advertising we're talking about ... the man who first
promoted the idea of testing ads, offers, headlines, prices, coupons
and all sorts of other marketing techniques.

This collection of ads is packed with information useful to anyone
interested in writing better yellow page ads, web sites, e-mail
correspondence or direct marketing sales copy.

If you own a website, for instance, the strategies revealed within
this course (such as risk free guarantees, testing measurements,
credibility grabbers, and so forth) are universally known to
increase website conversion rates when you apply them.

All these ideas came from Claude Hopkins!

Whether you are an individual considering a career in advertising, a
student of psychology, a copywriting cub, or a business person
trying to figure out how best to market your product or increase its
sales, I sincerely advise you to start with Claude Hopkins teachings
and only then move on to the rest.

Claude Hopkins is so important to the fields of advertising,
salesmanship, marketing, copywriting and persuasion that we can say,
"All advertising and marketing after Claude Hopkins flows out of
him."

If you are in the profession of marketing, advertising and sales and
Claude Hopkins material isn't on your bookshelf dog-eared, stained
and well-worn, then you've been missing out on the best teacher of
all time.

How to get your advanced degree in salesmanship and marketing
waiting for you in this collection

Now you can have the very ads that go with his books, My Life in
Advertising and Scientific Advertising, and a short set of marketing
lessons that update his materials for today.

These Claude Hopkins ads are rare.

These Claude Hopkins ads are valuable.

Any one of them can be the catalyst to change the effectiveness of
your marketing and advertising forever.

If more sales is what you want, or an easier way to make sales or a
more virtuous way to make sales, you will find the strategies to
help you do this in this course

Just take a look at what other marketing professionals had to say:

"The classic ads are excellent and a resource no marketer should be
without. Thanks again for these extra marketing gems" -- Keith Needham,
United Kingdom

This stuff is pure gold for anyone who needs to write an ad or sales
letter! With only minor updating many of these great ads would, no
doubt, still work today! Thanks again" -- Bartley Jones, Bartley Jones
Copywriting

"Michael's collection of Classic Advertisements are some of the very
best Ads ever created. Pluck out a few nuggets for your own Advertising
program, and watch sales take off. To unscramble what works in the Ad
game, it just doesn't get any easier than this. Michael has done a
masterful job of compiling this awesome collection." Darryl Ruff

"The ads are very good. And they are varied enough that you could find
one that could be the basis of many new ads for many different kinds of
products or services. Looking forward to the next 100."
Tom Darcy

"... As you know Dan Kennedy in his milestone book "The Ultimate Sales
Letter" states, "If an ad sold a product 20 or 30 years ago, with only
minor word changes it will sell today!" I reviewed your "Classic Ads"
and they are solid gold, sure to please any copywriter looking for a
great lead-in for their product description and sales letters." Mike

"Thank you for gathering this collection of old ads. Dan Kennedy, Jeff
Paul, Gary Halbert and others preach to study the "classics." You have
made that job much, much, much simpler by hand picking the greatest
Direct Sales ads ever." Rick Allen

Finally, you have a simple but comprehensive course that will help
you incorporate Claude Hopkins principles into your sales efforts.
In this course you'll own over 60 of Claude Hopkins' most famous ads
and will learn:
* How to run risk-free guarantee offers to double or even triple your
sales without worrying about product returns

* How to create preemptive marketing campaigns that make you #1 in
the market even though your product or service isn't any different
than everyone else's

* How to avoid wasting your money on ineffective institutional
advertising

* How to test advertisement headlines to maximize an ad's
effectiveness to get the most sales possible

* Why you should think of offering service to your customers rather
than focusing on selling them in order to actually increase your
sales

* When to offer loss leaders as a way to increase your business just
as grocery stores do

* Why you should always be educating your customers about your
products and services in order to make them lifetime buyers

* Why and when you should dare your customers to try someone else

* How to properly name your products so that customers think of you
first

* Why emphasizing benefits is more important than features in
advertising

* How to give your product a memorable "persona" to differentiate it
from competitors

* How to find the right psychological appeal for selling your goods

* Why TESTING and measurement are the two principles every marketer
should rely on to get better and better at selling their goods ...
and how to do it to eliminate the uncertainty of advertising
results

* How to determine which new products you should create so that you
don't waste your time and energies creating something customers
don't want

* How to establish instant credibility by communicating the reasons
why you can be believed

* How long you should continue running an advertising campaign

When you order today, we will we send you this rare collection of
Claude Hopkins ads, and you will also receive the following six
bonuses.

BONUS #1 Put away your glasses ad images.

You'll get all the images of the ads in a separate folder to study
up-close. Pick apart every word. Scrutinize the adjectives used.
Emulate the offer in each ad. Read every word! Immediately apply
what you find and use it in your own offers.

BONUS #2 Typed and formatted transcripts of all 60 Hopkins ads.

You get the transcripts of each ad in this collection. Once you read
the words of Claude Hopkins, you'll want to use them for your
benefit. Typing and transcribing these ads are time consuming and a
hassle. We've spent several hundred dollars to transcribe each ad in
its entirety so you can use them as you wish. Find a section you
like in an ad, highlight it, copy, paste and modify the words to fit
your product or service. Claude's words live! They are as applicable
today as they were when he wrote them ... even moreso since he has a
fresh, direct, no-nonsense approach that grips you. Put Claude on
your staff and bring life profits back into your losing promotions.

BONUS #3 The 1903 dead-man's manuscript.

Here's the story about a rare advertising manuscript. Wait till you
get your greedy little hands on this. It's a rare manuscript by
Claude Hopkins' arch enemy and number one rival, J. Walter Thompson.
In this 1903 rare 57-page advertising manuscript , youll learn J.
Walter Thompsons teachings on the cardinal principles of
advertising, marketing and salesmanship. Every lesson and word are
still applicable today.

You'll learn how The Lord & Thomas advertising agency and the J.
Walter Thompson agency were extreme rivals during Claude Hopkins
day. You'll compare what Claude Hopkins' teaches and what J. Walter
Thompson was doing during this bitter rivalry. You'll have the
inside tactics on how both competitors approached challenges of
marketing and advertising goods and services in the early 1900s.
There's nowhere else you'll be able to find this gem. In my opinion,
the skill with which these two leading agencies were doing
advertising a century ago is better than any time in history. Once
you dive into the secrets in this manuscript, you'll know why. (a
$59 value)

BONUS #4 647 secret ad swipe file.

You'll also receive a 12-month Special Membership to my new and
exclusive web site on hard to find ads containing the most effective
classic ads from the largest circulated publications during
the1950-1960 era (most are over 50 years old). These are the ads
used by The Wall Street Journal, Metropolitan Life Insurance
Company, General Electric, Ivory Soap, Kelloggs Rice Krispies,
American Express Travelers Cheques, New York Stock Exchange, Quaker
Oats, Goodyear Tire & Rubber Company, Motorola, The Sugar
Information Inc., Green Giant Company, Postum by General Foods
Corp., Reynolds Wrap, Beltone Hearing Aid Company, Listerine
mouthwash, and many other companies ... BEFORE they fell into the
trap of "Image Advertising."

Every ad was selected for this collection only if it satisfied all 5
of the following criteria: it had a powerful headline, compelling
copy, was written in editorial style, featured a classic product
still around today and was a pure example of "salesmanship in
print." (a $297 value) Click here to see three samples

I created this additional web site for my personal use to study
great marketing ads, and to access a huge bank of killer ads and
headline ideas. Now this extra collection of classic ads can be your
own personal digital swipe file that you get for FREE when you order
this course.

I may stop this bonus altogether at any time because -- in all
honestly -- I currently sell a one year membership to parts of this
site for $297.00, and the comments I get back are that it's worth
more money than you can possibly imagine. A single ad can not only
save you hundred if not thousands of dollars in copywriting fees,
but when you use it as a model for your own ads it can send your
sales conversions through the roof!

BONUS #5 Your ears will burn with excitement.

Claude Hopkins worked for Albert Lasker, owner of the Lord and
Thomas advertising agency, which pioneered radio advertising and
created some of the first instances of "salesmanship on the air."
Lord and Thomas placed nearly half of all national radio advertising
on NBC in 1927-28 and in the first four years of radio network
operation purchased an astounding 30 percent of all national network
time. It created shows for RCA, Cities Services, Pepsodent,
Palmolive and yet other accounts Hopkins worked on. Albert Lasker
experimented with many radio approaches (he introduced Bob Hope and
Amos 'n' Andy to the airwaves, was the first to introduce a daily
radio contest, and promoted Bing Crosby, Frank Sinatra and others)
but initially insisted on using the same "Reason Why" tone and
spirit that permeated Hopkins' copy.

Play sample here

When you invest in the Claude Hopkins Rare Ad Collection and
Marketing Study Guide, you not only will be able to see the long
lost Claude Hopkins print ads, but will be able to hear over 101
extremely rare audio recordings of these early forays into radio
advertising that sometimes used the Claude Hopkins copy! (a $119
value)

BONUS #6 The greatest speech on copywriting ever.

One of the best known direct mail advertising practitioners of all
times is Eugene Schwartz, who wrote the hard to find classic
Breakthrough Advertising. Search the web and you can find a reprint
of this classic for $95. As part of your bonuses, we've found a very
rare speech by Eugene Schwartz on his years of experience in
advertising and copywriting. He will teach you all the lessons he
has learned about what you need to do to write heart-stopping copy.
Here's the kicker. We've even hired a studio actor to make an audio
recording of this speech. When you order the Claude Hopkins
material, you'll also be able to sit back and listen to these
lessons just as if Eugene was talking to you alone. To know more
about this fascinating bonus, click here (How can I put a value on a
lifetime of winning copywriting advice?) Play short clip from the
full 88 minute recording below.

Play>>

PlayAudioMessage/play.asp?m=72418&f=LKBGNJ&ps=5&c=FFFFFF&pm=
2&h=35

You better snatch this deal quickly, because I reserve the right to
stop
these bonuses at any time. My other paying customers may even demand
it!

So what are you waiting for?

If you had all the money in the world, you could not pay a man alive
today to match the worth, the experience, the insight, and the
talent of Claude Hopkins. And now you are one click away from
having the final product from two lifetimes of his work (Claude
claims to have worked twice the hours of other men in his field)
You get all this for a one time investment that can bring you
returns month after month and year after year for only $99.

I tell my clients all the time that the most expensive thing you can
do is to try and save money on an inexpensive copywriter. You now
have before you the teachings and ads of the father of modern,
scientific, tested advertising copy. As the marketing gurus say,
there is no one better than Claude Hopkins. Here's your chance to
see and study over 60 of his best winning ads.

If you want to benefit from Claude Hopkins' work and learn how to
cut advertising costs by avoiding common advertising mistakes, how
to know what type of marketing will produce the best results, how to
eliminate the uncertainty of your advertising returns, how to "test
to grow rich" and learn the secrets of magnetic copywriting, then

Click Here Now To Order This Priceless
Collection Along With 6 Bonuses

Yes! Michael, I want to increase my sales literally
overnight, stomp on my nasty competition, dominate my market, and write
more effective sales letters and ads forevermore by using the templates
and literally copying and then adapting the materials found in "The
Claude Hopkins Rare Ad Collection and Marketing Study Guide".

I understand my onetime investment is only $99, and I get five
extremely rare bonuses including all 60+ Hopkins print ads in ready to
use file format, a master Swipe File of over 647 rare ads, the J.
Walter Thompson Advertising manual, rare early radio advertisement
audio recordings, and the best speech ever on the subject of
copywriting ... the Eugene Schwartz copywriting speech on audio.

I understand each of these bonuses is worth the price of the Hopkins
Rare Ad Collection and Study Guide alone.

I also understand that my order is guaranteed unconditionally! If I am
dissatisfied in any way over the next 30 days ... for any reason
whatsoever, I can ask for a full, 100%, no questions asked money-back
GUARANTEE ... and my refund request will be honored instantly.

Click Here Now To Order This Priceless
Collection Along With 6 Bonuses

User Agreement | Privacy Policy Statement | Earnings Disclaimer
_______________________________________________________________

Disclaimer: Every effort has been made to accurately represent our
products, recordings and their potential. Any claims made of actual
earnings or examples of actual results can be verified upon request.
The testimonials and examples used are exceptional results, don't apply
to the average purchaser and are not intended to represent or guarantee
that anyone will achieve the same or similar results. Each individual's
success depends on his or her background, dedication, desire and
motivation. As with any business endeavor, there is an inherent risk of
loss of capital and there is no guarantee that you will earn any money
using any of the ideas and products sold on hardtofindseminars
hardtofindads, hardtofindinterviews arthurhamel
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ClaudeHopkinsAdvertising, monicoproducts, fingerprintpen or
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Copyrights � 2011 JS&M Sales and Marketing Inc.

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